ignorance of how to use new ideas stockpiles exponentially • marshall mcluhan

Social TV, Forecasting and Innovation

Hi everyone,

Thought this might be of interest.

Why didn’t we foresee the rise of social TV?

It's a Futurescape presentation for the European Creative Business Network conference “IPTV and Beyond,” Bristol, March 2011.

Regards,

Colin

Tags: forecasting, innovation, media, social, television, tv

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Permalink Reply by Paul Dover on July 10, 2011 at 4:37pm

Hi Collin,

As a newbie to the group and an excessively opinionated individual I have to make a comment about your post.

I have spent most of my professional life generating services from new technologies and somewhere along the line I realized that all the battles I engaged in to champion IP and the pricing structure of the Internet that there are people out there (especially the younger ones who know no bounds) who have visions that just fascinate me to no end. Their demand to keep in constant communications with their peers and relevant information has become a game changer.

I should have realized that with the ever increasing reality shows on TV and the always-in-touch Facebook, enabled even more so with Smartphones, would lead to the demand by the younger generations to have a ‘personal channel’ for their friends and family.

IPtv is one of the first steps in enabling what they want; the new TV sets are ready so why not? The only item left is the centralized hub PER Subscriber Group to allow subscription and privacy; or, just an open channel and let the app provide security as it does today.

So, I don’t think that we failed to foresee the rise but we are not the ones to define it nor demand it; the younger generation will do that if we listen carefully.